iStudent Academy offers IT education and career development for students. It was important that the rebranding appealed to a younger target audience - students looking to develop a career in technology – all while still being identifiable with the parent organisation, Think360.

The strategy was to use a similar prestigious look as Think360 but bring in a youthful side through on-trend bright colours, funky shapes and a humorous undertone.

Bright colours, funky shapes and a humorous undertone. The aim was to create a youthful energy around the brand. What was the extent of the rebrand? Once the rebrand was established we then rolled this out to marketing material relevant to the younger audience: roadshow videos, prospectus materials, stationery, the website and vehicle branding. Who wouldn’t want to explore a career in technology after seeing the iStudent branding and marketing material.

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