Turning a complex business model into a marketing dream. Ixxus is a leading global provider of publishing solutions. Their business model focuses on helping businesses maximise their publishing content to increase business avenues and revenue. Ixxus approached Brandglue to help redesign their marketing material to help make it into a more engaging narrative.

When Ixxus approached Promp Punks to help with their marketing we started out by sitting down to go through and understand their current marketing material and innovative business model. It was important for Ixxus that a complex but integral system could be easily explained to their consumer.

We came to the decision that the best route would be to use emotive, metaphorical imagery to represent the company’s message to make It more aspirational, engaging and understood. Also we spent a lot of time visually improving and simplifying key diagrams to help Ixxus when sitting down with clients to market their business. Emotive, aspirational and metaphorical imagery to represent the company’s message.What influenced this direction? We came to the decision that the best route would be to use emotive, metaphorical imagery to represent the company’s message to make It more aspirational, engaging and understood. Also we spent a lot of time visually improving and simplifying key diagrams to help Ixxus when sitting down with clients to market their business. No matter how technical or detailed a business solution may seem, there is always a simple, effective and beautiful way to tell a company’s story.